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AW Gains Renown as The Lehigh Valley’s Premiere Denim Retailer
Center Valley, PA, January 2022- It has been a busy month for Andre Williams of All Weather Selvedge Denim Co (AW). Since opening in September of 2021, AW has enjoyed some initial success at the Promenade Shops at Saucon Valley despite the retail market facing heavy headwinds.
First, AW managed to land a spot in the Lehigh Valley Style’s December print Issue. AW also managed to secure a limited partnership with Fox Studios and Intuit Quickbooks to produce a commercial for the NFC Championship Pregame show. Andre shot the commercial in store on December 14 and it aired before the big game on January 30th.
Andre is a 2010 Parkland High School alum who earned an athletic scholarship to play football at Boston College. He was a runner-up for the Heisman in 2013 and went on to play pro for the Giants and Chargers. He returned to the Lehigh Valley in 2020 and opened his first retail location the following year.
To commemorate AW’s success within the mall, The Promenade Shops at Saucon Valley declared Andre the “denim king of Saucon Valley” and posted as much on their social media handles on January 10th. Currently, AW is looking forward to his Spring/Summer 2022 offering which is slated for production in Los Angeles, California. The highlight of AW season 2 will be the ladies athletic cut which was meticulously created by fitting each member of the English women’s volleyball team.
In honor of Superbowl 56, Andre is offering a deal to customers to earn $500 store credit if they can successfully predict who will win the big game after an in store purchase.
AW Selvedge Denim Co x NFL on FOX x Quickbooks
“All Weather Selvedge Denim Co. (AW) was founded in 2016 by Andre Williams, a former NFL runningback, in order to fill the void in the market for athletically built denim jeans using the latest selvedge fabric developments Japan has to offer. AW aims to usher clothing, mankind’s oldest technology, into the modern era by creating a circular supply chain in which we share an intimate and enduring relationship with our clothing and the customers who enjoy our products in order to foster a sustainable fashion future.”
www.donandswagger.com
First, AW managed to land a spot in the Lehigh Valley Style’s December print Issue. AW also managed to secure a limited partnership with Fox Studios and Intuit Quickbooks to produce a commercial for the NFC Championship Pregame show. Andre shot the commercial in store on December 14 and it aired before the big game on January 30th.
Andre is a 2010 Parkland High School alum who earned an athletic scholarship to play football at Boston College. He was a runner-up for the Heisman in 2013 and went on to play pro for the Giants and Chargers. He returned to the Lehigh Valley in 2020 and opened his first retail location the following year.
To commemorate AW’s success within the mall, The Promenade Shops at Saucon Valley declared Andre the “denim king of Saucon Valley” and posted as much on their social media handles on January 10th. Currently, AW is looking forward to his Spring/Summer 2022 offering which is slated for production in Los Angeles, California. The highlight of AW season 2 will be the ladies athletic cut which was meticulously created by fitting each member of the English women’s volleyball team.
In honor of Superbowl 56, Andre is offering a deal to customers to earn $500 store credit if they can successfully predict who will win the big game after an in store purchase.
AW Selvedge Denim Co x NFL on FOX x Quickbooks
“All Weather Selvedge Denim Co. (AW) was founded in 2016 by Andre Williams, a former NFL runningback, in order to fill the void in the market for athletically built denim jeans using the latest selvedge fabric developments Japan has to offer. AW aims to usher clothing, mankind’s oldest technology, into the modern era by creating a circular supply chain in which we share an intimate and enduring relationship with our clothing and the customers who enjoy our products in order to foster a sustainable fashion future.”
www.donandswagger.com
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