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​State of Tennessee Launches “Face It” Ad Campaign to Promote Masks to Fight COVID-19

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Nashville, Tenn. – Tennessee Governor Bill Lee announced today the State will launch a public service announcement campaign that urges all Tennesseans to fight against the spread of COVID-19 by wearing a mask. The ad campaign, titled “Face It. Masks Fight COVID-19”, will run on broadcast and cable television, digital, social media, print, and billboards statewide. You can view the video here.
 
“Wearing a face covering when in public is a simple but effective way for us to each do our part and help stop the spread of COVID-19,” said Gov. Lee. “I wear a mask every day at the office, when Maria and I are out in public and especially when I visit my 87 year old mother. It’s a personal choice for Tennesseans, but it’s one that could very well save lives and allow our economy to get fully back on track.”
 
The campaign will officially launch Friday, July 24. For those wishing to share the message further, a public tool kit is available here.
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The script of the ad is below:
 
This is the face of a fighter.
I'm fighting to keep Tennesseans working. 
I'm fighting for time with my friends.
I'm fighting to see my students back in the classroom.
We’re fighting for our small businesses.
I'm fighting for football on Saturday.  
I’m fighting for Football this Fall
I'm fighting to keep my family safe.
Whatever you’re fighting for, It’s time for all Tennesseans to fight back.
Until there's a vaccine for COVID-19, this is the face of a fighter.
Face it. Masks fight COVID-19.
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  • Surreal ValeCity online media
  • June 28 2022 Edition
    • Elections 2022 >
      • Kelly for Alaska >
        • Tshibaka Blasts Gun Control Deal
        • Murkowski Embraces Gun Control Package
        • Murkowski Erode 2nd Amendment Rights
        • Tshibaka Endorsed by Harold Hamm
        • Jimmy Carter Lisa Murkowski Create Obstacles
        • Tshibaka Murkowski Gross Disregard Workers
        • Kelly Tshibaka Leaked Draft Supreme Court
    • SeeMe Passion Grand Prize Winner
    • See Me Roots Open Call Submissions
    • Multipart Project New Work Carmen Winant
    • Celtic Classic 35th Anniversary Entertainment
    • Passport to History Month Returns
    • Passport to History Month Returns July
  • Supporting ALL Law Enforcement
  • Thanks to the sponsors
  • Staff and Contact Information
  • Archive 2022
    • Arts
    • Dining Out
    • Editorials
    • Events
    • Festivals
  • Archives 2021
    • Community >
      • Feeding the Homeless Philadelphia
  • Archives 2020
  • Archives 2016 - 2019
  • A Valley and Beyond